Josep Gutiérrez, AI filmmaker.
Josep Gutiérrez is an AI filmmaker and producer based in Barcelona, co-founder of Delirio AI and VeriqX. After 20 years behind the camera as a filmmaker, camera operator and editor, he now creates AI commercials and films for global brands, combining cinematic craft with generative AI, and defending an ethical, transparent use of the technology.
AI filmmaker · AI director · AI video producer · AI commercials · Generative AI film · Hybrid production · Ethical AI · EU AI Act · Content provenance
From the camera
to the AI film.
Filmmaker
Camera operator, director and editor in Barcelona: commercials, fashion films, documentaries and making-ofs for brands, broadcasters and Netflix.
First AI films
Spec films like R5 GT Turbo and The Path Unfolds: testing what generative AI can do when it is directed like cinema.
Co-founder, Delirio AI
In 2024 he co-founds Delirio AI, a native AI production company working with brands and agencies worldwide.
AI filmmaker, Kodak
AI filmmaker on the Kodak Precise Next Lenses commercial for EssilorLuxottica, and on Lee Kum Kee’s AI spot.
Producer, Wallapop
Producer of the Wallapop “Vendedores” spot with Borja Iglesias: a hybrid of AI and live action for agency This is Odd.
Co-founder, VeriqX
Co-founds VeriqX to certify how AI content is made: documented, timestamped and signed.
Wallapop with a
World Cup 2026 champion.
For the Wallapop “Vendedores” campaign (September 2026), agency This is Odd brought in Delirio to recreate football star Borja Iglesias with AI. Josep produced the piece: the first 21 seconds are AI, and from second 22 the live action shot by Mucho Bambú takes over.
The challenge for an AI filmmaker and producer: a real celebrity, recognisable in every shot, with his outfit, his hands and his synced voice, and a jump to live action nobody notices. Done with the talent on board and full traceability.
AI Hybrid Production: Live Action + Generative AI
Kodak and Lee Kum Kee:
AI commercials on air.
Kodak Precise Next Lenses
An AI commercial for a global eyewear group: “a new way to see”, brought to life with AI-driven filmmaking. As AI filmmaker, Josep turned the director’s vision into AI images and shots, keeping characters, light and product consistent from frame to frame.
Lee Kum Kee Premium Oyster Sauce
Lee Kum Kee, in three languages
An AI food commercial for the Hong Kong sauce brand, with CGI and motion graphics by Herokid Studio and voiceovers in English, German and Dutch: one production, several markets.
Directing AI
like cinema.
Before the commercials, the first AI pieces were spec films: a way to find out whether generative images and video could hold a story, a style and an emotion. They could, as long as someone directed them.
R5 GT Turbo · AI spec ad
An iconic car from an iconic era: lifestyle and youth tribes on Spain’s east coast in the 1980s.
The Path Unfolds
A narrative AI short produced with Bluefiremark, with concept art by Sebastian Balaciu.
20 years
behind the camera.
Before AI, there was the craft: framing, light, rhythm and directing people on set. Clients such as Cisco, Heineken, Bet365, Desigual, Getty Images, Greenpeace, Médicos Sin Fronteras and Oxfam Intermón. That is what an AI filmmaker brings to generative tools: knowing what a good shot is before generating it.
What does an
AI filmmaker do?
Directs, not prompts
Story, framing, rhythm and performance come first. The prompt is just the camera.
Locks characters
Identity, wardrobe and hand references keep a person consistent from the first frame to the last.
Builds the pipeline
Still frames, image-to-video, lip-sync, upscaling: the right model for every shot.
Blends with live action
AI and real footage in the same spot, with invisible transitions.
Finishes like cinema
Colour grading, VFX and sound design, with partners such as Herokid Studio.
Delivers it ethically
Commercial licences, consent for faces and voices, EU AI Act labelling and certified provenance.
Tools used across these films: Runway · Kling · Veo · Seedance · Midjourney · Imagen 3 · Flux · Freepik · Magnific · ElevenLabs · Topaz
Two companies,
one conviction.
Delirio AI
A native AI production company: “we are filmmakers crafting AI”. Commercials, campaigns, key visuals and AI content for EssilorLuxottica, Accenture, Raiffeisen Bank, Kodak, Wallapop, Lee Kum Kee and more. Signatory of the EU AI Act Code of Practice.
VeriqX
A platform that documents, timestamps and signs how content is made, with or without AI: process record, eIDAS qualified timestamp and C2PA credentials in the file. Built for agencies, brands, creators and production companies.
An AI filmmaker
is accountable.
Generative tools make it easy to copy a face, a voice or a style. That is exactly why the person directing them has to be accountable. Since 2 August 2026, Article 50 of the EU AI Act requires hyper-realistic AI content to be declared as artificial, with fines of up to €15 million or 3% of global turnover.
Consent
Real people are recreated only with their consent, as in the Wallapop spot with Borja Iglesias.
Licences
Only commercial licences of AI tools: safe for the client’s data and materials.
Transparency
AI content is labelled, as the EU AI Act and its Code of Practice require.
Provenance
Every piece documented and certified with VeriqX: eIDAS timestamp and C2PA.
AI filmmaker, explained.
What is an AI filmmaker?
An AI filmmaker directs films and commercials made with generative AI. Instead of only writing prompts, they apply film language (story, framing, light, rhythm and performance) to AI images and video, keep characters consistent, and finish the piece with colour, VFX and sound, often blending it with live action.
Who is Josep Gutiérrez?
A Barcelona-based AI filmmaker and producer with 20 years of experience as a filmmaker, camera operator and editor. He is co-founder of Delirio AI, a native AI production company, and of VeriqX, a platform that certifies how AI content is made.
Which AI commercials has he worked on?
He was AI filmmaker on Kodak Precise Next Lenses for EssilorLuxottica and on Lee Kum Kee Premium Oyster Sauce, and producer of Wallapop’s “Vendedores” spot with Borja Iglesias, a hybrid of AI and live action.
Which tools does an AI filmmaker use?
It depends on the shot: image models like Midjourney, Imagen 3, Flux or Freepik; video models like Runway, Kling, Veo or Seedance; ElevenLabs for voice; and Topaz or Magnific for upscaling. The tools change every month; the film language does not.
Is AI filmmaking ethical and legal?
It can be, if it is done right: commercial licences, consent for real faces and voices, labelling under Article 50 of the EU AI Act and certified provenance. Josep co-founded VeriqX precisely to make that traceable.
How can I work with Josep?
Write to info@josepgutierrez.com, or to studio@delirio.ai for productions with Delirio AI.
Need an AI filmmaker?
Commercials, branded films and campaigns directed with cinematic craft and ethical AI.
